Marketing Manager Job Description Sample & Template

Marketing Manager working with marketing team.

What skills and qualifications do Marketing Managers need?

Table of contents

  1. Future Job Prospects for Marketing Managers
  2. Marketing Managers Salary and Benefits
  3. Education and Training Requirements
  4. Marketing Manager Job Description Sample – Free Download

1. Future Job Prospects for Marketing Managers

  • A Marketing Manager develops and facilitates marketing strategies that improve business profitability.
  • According to the Bureau of Labor Statistics (BLS), these roles are increasing at a rate of 9% from 2017 to 2024. This is a higher rate of growth than on average.

2. Marketing Manager Salary and Benefits

  • According to the BLS, the 2016 median annual salary for a Marketing Manager averages $127,560.
  • These roles are usually full-time with benefits.

3. Education and Training Requirements

  • Bachelor’s degree in marketing or a related field is required.
  • A master’s degree in marketing or business administration (MBA) is preferred.
Tip
It is important to build a relationship with your CEO and senior management team. Understanding their goals and mission will aid you in completing projects and meeting your return on investment. Understanding the organization you work in is just as important as understanding the market you want to sell to.

4. Marketing Manager Job Description Sample

Download This Job Description Template

The Marketing Manager we are seeking will analyze all available data and lead a team to implement strategies to protect current market shares and capture new ones. You will develop market strategies to launch new products and improve sales for established lines. You will direct teams in extensive research encompassing pricing strategies, demographics and sales trends, competitor research, and historical patterns in order to guide the strategic direction of our marketing efforts. This role will require accurate projections of budgets and market forecasts.

You will oversee planning and implementation of marketing programs. You will lead by example, by monitoring and driving project results. You will be skilled at spotting market trends, and how to guide your marketing teams to adapt in order to accommodate and capitalize on these developments. You understand people and how to move them.

You will have excellent communication skills and lead with an engaging team-oriented style that complies with our business culture. You will add to your performance by working closely with upper management, sales, and operations to improve synergy in our organization. 

A Bachelor’s Degree in Marketing, Business Administration, or other relevant area is required and a Master’s is preferred. Experience developing and implementing budgets and leading cross-functional marketing teams is important. Five years hands-on experience with a demonstrated track record of creating marketing plans that yielded increased market share is required. 

Responsibilities

  • Develops overall product-specific or business-related marketing strategies.
  • Coordinates efforts with senior management and other departments to meet goals for the organization and improve synergy.
  • Involved in the decision-making process of the supply chain. 
  • Analyzes market trends to inform monthly, quarterly, and annual marketing goals.
  • Collects and analyzes competitor research to recommend new pricing models.
  • Identifies and responds to customer needs, wants, and priorities and seeks to understand how they affect buying patterns within a product or sales lifecycle.
  • Successfully captures market share through development of multi-channel marketing strategies.
  • Accurately forecasts sales through development of marketing reports.
  • Directs internal marketing teams to develop actionable business analytics.
  • Collaborates with marketing teams to provide information on what messages are resonating in the market.
  • Assists in the successful launch of new products.
  • Creates and manages an annual budget.
  • Directs marketing staff to successfully implement new market strategies.

Required Skills

Educational

  • At minimum, a bachelor’s degree in marketing or related field.
  • Master’s of business administration or other discipline is preferred.

Technical

  • Project management expertise.
  • Tech savvy, including proficiency in marketing-specific software such as the Adobe Creative Suite. Expert with Microsoft Office Suite.
  • Knowledge in supply chain management software is a plus.
  • Competent writer, with great phone and in-person presentation skills.
  • Can analyze competitor behavior and adjust marketing approach to improve product or business sales and capture market share.
  • Highly skilled in creating persuasive copy.
  • Methodical planner and excellent multi-tasker, able to document and follow through on activities.
  • Expert negotiator, logical thinker.
  • Skilled in the art and science of marketing.
  • Extreme attention to detail and solid math skills.
  • Able to grasp patterns of human behavior and discern meaning.

Communication/Organizational

  • Master communicator able to lead creative marketing teams.
  • Critical thinking and analytical skills.
  • Ability to explain complex marketing reports to senior management.
  • Creative, organized, and driven to build and meet corporate marketing goals.
  • Expert intuitive people skills; engaging communicator.
  • Detail oriented, focused, methodical, and organized.
  • Exceptionally responsible, efficient team player.
  • Excellent communicator in writing, by phone, and in-person.
  • Intuitive grasp of business analytics and insights.

Benefits

  • Full-time and includes benefits.

How to Apply

  • Apply by forwarding your resume along with a cover letter.